A constantly evolving market needs flexibility
In the vibrant contemporary market, many concomitant factors have driven consumer choices toward new goals: sustainability, convenience, and versatility.
In the packaging industry, which needs to keep up with market dynamics more than any other sector, flexible solutions, especially stand-up pouches, continue to gain ground over rigid plastic options.
For Home Care products, consumed daily in every household, the growing ecological awareness of consumers led to a significant shift in packaging preferences to reduce plastic consumption. More and more people are choosing sustainable alternatives, such as resealable and refillable flexible pouches for liquid and powder detergents. These containers not only offer convenience and reusability but also have less impact on the environment than traditional rigid plastic packaging. Additionally, paper-based pouches with innovative paper film coatings are becoming increasingly widespread, offering durability and facilitating the recycling process.
At the same time, e-commerce is revolutionizing the way products reach consumers: the new online shopping model has made it necessary for packaging formats to be diversified and customized, protect products from leaks, and optimize space during transport. All features that flexible packaging is ready to offer.
The shift toward this practical and greener packaging type is confirmed by its current growth in the Home Care market, predicted to remain stable in the near future. The use of stand-up pouches in this sector, in particular, is growing by over 230 million units annually, and this trend is expected to continue rising until 2028.
New formats taking over the market
As new market rules emerge, production adapts to follow trends and meet, if not anticipate, the preferences of both consumers and companies.
On the one hand, people are developing new consumption habits. In the Home Care sector, for example, pods are becoming increasingly popular in washing machine and dishwasher detergents because they allow the exact amount of detergent to be used quickly, avoiding waste and ensuring optimal effectiveness. Consequently, the production and consumption of stand-up pouches containing them, as an alternative to cardboard boxes, are also increasing.
In parallel, companies are encountering the advantages of new technologies. Flexible pouches are known for their lightweight and versatility, adapting perfectly to the needs of a market increasingly focused on sustainability and efficiency. They offer significant advantages in terms of reduced transportation and storage costs compared to traditional rigid packaging. In addition, their production reduces the amount of waste generated and has a less significant environmental impact. They not only improve logistical efficiency but also ensure product inalterability.
Volpak, your trusted partner for flexible packaging equipment
Volpak has more than 40 years of history in designing and manufacturing pouching machines for the Home Care industry. We offer a wide range of HFFS (Horizontal Form Fill Seal) machines designed to work with various formats and allowing for considerable versatility.
Our solutions can integrate different closure options, ranging from the simplest to the most complex, to ensure that each product is effectively sealed and handy to use. These include, among the most common, corner caps for liquid soaps and resealable zippers for pods.
Refill pouches are an innovative and sustainable solution for packaging liquids and gels, but they require a design that ensures maximum functionality. A crucial element is the pour channel, which must be designed to ensure product fluidity, maintaining a constant flow regardless of changes in viscosity.
For large refill pouches, the addition of a handle is a valuable feature that greatly improves user experience: it helps carry the container and facilitate pouring, making the process safer and more handy.
Home Care products present a wide variety of physical characteristics, each to be treated through dedicated equipment features. Foaming products, for instance, require special care: to maintain formula integrity and ensure foam quality, we precisely select the most appropriate foam filling and extraction system for each product.
The choice depends on several factors, including the soap's composition, the foam's desired consistency, and the required production speed. Our machines' ability to customize the filling process ensures that each product maintains its optimal foaming properties, maximizing the final product's effectiveness and meeting our customers' expectations.
Empowering innovation for tomorrow's challenges
Volpak, with its historical packaging expertise, helps manufacturers supply Home Care products with innovative and efficient dispensing solutions.
With its advanced technologies, Volpak offers solutions for various products, including liquid soap foam, laundry products, and pods. Its flexible packaging machines guarantee precision and reliability, enabling manufacturers to meet market demands with practical and sustainable products.
Our constant attention to social changes prepares us to face every new challenge. With an ongoing commitment to innovation, we continue to support our customers in creating solutions that improve efficiency, reduce waste, meet consumer expectations, and offer new opportunities for growth and development.
Contact us today for more information on how we can collaborate.
DATA SOURCES
Packaging - Packaged Food: Euromonitor from trade sources/national statistics