STANDCAP inverted pouch and breakdancer on the street while group of people watching

Ladies and gents, get ready for the wow effect!

STANDCAP is the best way to renew your brand image,
extend your presence, or give a boost to your market category.

Squeeze and empty me. Reinventing traditions.

Powered by Volpak technology, the STANDCAP inverted pouch has reimagined traditional packaging for a variety of food, dairy, personal & home care products.

Watch our video to see why a simply “upside-down” pouch is the perfect solution for your product.

Disruptive: stand out effectively

Worried your brand goes unnoticed on a crowded shelf? Don’t be.

STANDCAP sets your product aside from competitors on the store shelf, drawing the consumers attention through its unique look and novel shape.
 

STANDCAP inverted pouch with jams and chocolate spreads in rigid jars in the back

For Consumers

  • Fun-to-use package
  • Stands upright even half empty
  • Soft and pleasant touch
  • Designed for easy storage

For Brand Owners

  • Eye-catching shape
  • Large billboard for brand promotion
  • Attractive for millennials
  • Unique differentiation
one hand squeezing STANDCAP inverted pouch

Convenient: squeeze it easily

Traditional formats can mean the need for a pair of scissors, a bottle opener or the use of both hands. That is no longer necessary with STANDCAP.

STANDCAP is easy for consumers to squeeze one-handed, re-close and carry with no worries when they are out and about.

For Consumers

  • Ergonomic and re-closable
  • No spoon, no knife
  • Empties completely
  • Light-weight and portable

For Brand Owners

  • Lower manufacturing costs
  • Lower material-handling costs
  • Lower transportation costs
  • Shelf space optimization

Clean: enjoy it mess-free

Dosing from STANDCAP is smooth, clean, safe and accurate, as it is specifically designed to fit the way people live today.

Moreover once empty, STANDCAP can collapse completely, minimizing waste space, thus reducing its environmental impact.

one hand holding STANDCAP inverted pouch perfectly clean

For Consumers

  • Controlled dosing
  • Clean product cut-off
  • Low volume of waste
  • Product security

For Brand Owners

  • Break resistant (e-commerce ready)
  • Leaks-proof (e-commerce ready)
  • Reduced CO2 emissions
  • High-performance barrier material
Aptar dispensing closure featured by STANDCAP inverted pouch

The valve SimpliSqueeze®

For the finishing touch, STANDCAP features a dispensing solution developed by Aptar, made of an easy to open flip-lid closure and a tamper evident pull ring.

Aptar’s proprietary SimpliSqueeze® valve technology delivers a drip-free and controlled product dispense, giving consumers a unique packaging experience.

SimpliSqueeze® valve configurations can be customized based on product viscosity and desired product stream.

STANDCAP inverted pouch and letter envelope

Get in touch for more detailed information!

Do you want more information? Please, just get in touch with Volpak. For USA, you will be supported by our partner R.A Jones.

MESSAGE US